Our mission is to create extraordinary products that shape and set trends within the beauty industry and beyond.


For over 40 years, MANA has partnered with leading brands, makeup artists and celebrities, bringing them the latest advances in formulations and technology from our state-of-the-art facilities to envision beauty's next breakthrough products.


Through our extensive library of innovative color cosmetics and skincare products, MANA makes it possible for our private label clients to forge profitable brands with minimal investment and maximum speed to market.


MANA is dedicated to working collaboratively, offering cutting-edge technologies, trend insight and industry wisdom to help our retail partners build successful brands and thriving businesses.



MANA is committed to our clients' success every step of the way, empowering each customer with the knowledge, tools and technology to turn original ideas into finished products. This partnership is the hallmark of our business, and essential to helping each client realize a creative vision that reflects their identity, ensuring distinguished placement within the beauty industry. The company's expertise spans:


> Supply Chain Management & Manufacturing
> Distribution & Logistics
> Regulatory Assistance
> Quality Control

> Research & Development
> Product Development
> Package Development & Sourcing
> Brand Development & Marketing



Established in 1975 by chemist and entrepreneur Nikos Mouyiaris, for more than 40 years MANA has brought together the passion, the process and the people to define and lead the future of beauty.

MANA has developed groundbreaking formulas for some of the world’s most renowned beauty brands and collaborated with globally recognized makeup artists to create and launch their brands. The company’s product development capabilities and marketing savvy have propelled brands from startups to record-breakers. To put it simply, MANA brings ideas to life

What began in a 900 square foot loft on West 26th Street in New York City, is now headquartered in Long Island City, NY and employs over 800 people, and operates three product innovation labs and two manufacturing facilities for production, packaging and assembly and distribution.



Nikos P. Mouyiaris, Founder & CEO

Entrepreneur, innovator and philanthropist, Nikos Mouyiaris is the Founder and CEO of MANA Products, Inc., one of the world’s leading contract and private label cosmetics manufacturers. Established in 1975 with $6,000 that Nikos borrowed from his brother, Apostolos, today MANA Products employs over 800 people and is a partner to many of the world’s largest global beauty brands. A graduate of St. John’s University with a Bachelor of Science in Chemistry, and Rutgers University with a Master of Science, Nikos is a visionary business and community leader. 

Nikos is also passionate and steadfast in his support of issues concerning Greece and Cyprus. He is founder of the Hellenic American Leadership Council, and is on the board of the Coordinated Effort of Hellenes, the Hellenic Initiative, and the Pancyprian Association of America, among others. His philanthropic endeavors include the Elytis Chair at Rutgers, Children’s SOS Villages in Greece, and other organizations in the US, Greece and Cyprus.